Writing for Internet Surfers is Different than What You Were Taught in School

When creating articles or pages for the internet you must remember you are now writing for internet surfers. They have short attention spans, me included. There is nothing worse when I'm surfing the net to land on a page that reads like and encyclopedia. You have seen the pages, pure text with no breaks and it takes you 10 minutes to scroll to the bottom of the page!

Forget everything you learned in school about writing

Many folks immediately say oh I can't write. That's not true. If you can speak you can write. All of those rules we learned in school have not boosted our confidence for writing. When writing for the internet we need to write more like we speak. Tell a story about how to do something.

“Keep It Simple S-----”; write short active sentences and most importantly use your voice. Your voice is what's going to brand you and what folks will learn to trust. People will get to know you through your writing voice.

You want to keep your paragraphs to two or four sentences. If they are longer you will loose your reader. Remember, your reader is skimming the page. Make it easy for them.

Writing for internet attraction marketing is almost nonexistent

When folks go out to the internet looking for information about network marketing many times they find “Bobo”. “Bobo” is hunting them not attracting folks to him.

Many network marketers are not writing for the internet they are trying to capture folks. For me, it feels like I’m being hunted. Capture page after capture page with no real information. This is not what writing on the internet is all about.

How does “Bobo” come across to you? Do you feel he has been useful?

Folks Forget Why People Go and Search the Internet

People use the internet as a searching tool. They are searching for credible high-value information that will fulfill a wish, or fix a troublesome problem. For the most part, surfers do not know who or what will provide the answers they are looking for they just want someone trustworthy.

So, when “Bobo” greats you, do you feel like doing business with this person?

Before You Write, Know Who Your Customer Is

You have to know your customer so you can write for them. Remember they are looking to solve a problem or they want help fulfilling their dream. If you don't understand what their dreams are or problems are you can not write content to solve for them.

Beware of Those Misplaced Keys on the Keyboard (the Typo Gremlins)

Before you ever post anything out to the web you should have someone else read it. You have become very close to your work and you are passionate about it. You may miss the typo or something that just doesn't quite make sense. Your friend can point these things out.

Read your paper aloud. You will be amazed how many errors you can catch when reading your paper aloud.

Remember you want you make you page sound like you are having a conversation with your potential customer, they need to trust you. You don’t want to sound like an encyclopedia. We are writing for internet readers. These folks are browsers and skimmers.

Over Deliver When Writing for Internet Customers

Remember, no one wants to be greeted by “Bobo” when landing on your internet page. Over deliver by providing useful content in your own words so your customer begins to know and trust you. You want to build a relationship with them.

If your primary source of income is a network marketing opportunity they will see what you offer, and how you offer information. They will start forming an opinion if what you do is duplicatable and a process they are comfortable with.

This approach sets you apart from all the other folks greeting their customers with “Bobo”.

When writing for internet customers give them the ability to understand you can help them achieve their dream or help them solve the problem that brought them to the internet.

Write good content to attract folks to you and you will achieve your goals.