What is Word of Mouth Marketing to the Network Marketer?

Word of Mouth is

Giving people a reason to talk about your products and services, along with making it easier for that conversation to take place. It is the art and science of building active, mutually beneficial consumer-to-consumer and consumer-to-marketer communications.There are basic elements that apply to network marketers. It is what we are trying to do:

• Educate people about your product or service
• Identify people most likely to share their opinions
• Provide tools that make it easier to share information
• Study how, when and where opinions are being shared
• Listening and responding to supporters, detractors and neutrals

Network Marketers Can Use Any of the Following:

• Product Seeding: Placing the right product into the right hands at the right time, providing information or samples to influential individuals.
• Conversation Creation: Interesting or fun advertising, e-mails, catch phrases, entertainment, or promotions designed to start spreading the word.
• Brand Blogging: Creating blogs and participating in the blog community. Using the spirit of open and transparent communications; sharing information of value that the blog community may talk about.

Characteristics Are:

• The voice of the customer
• A natural, genuine, honest process
• People seeking advice from each other
• Customers talking about products, services or brands

This type is one of the most honest forms of marketing, building upon people’s natural desire to share their experiences with family, friends and colleagues.

Only ethical honest marketers with confidence in their products dare engage in spreading the word because it can backfire!