Direct Selling is What Network Marketers Do

What is Direct Selling?

It is the sale of a consumer product or service, person-to-person, without a fixed retail location. These products and services are marketed to customers by independent distributors. Products are sold primarily through in-home product demonstrations.

The market potential is

According to the direct selling association:

• Thirty-eight percent of adult Americans surveyed in 2000 have some interest in purchasing a product or service in the future via a direct method of selling, but only twenty-seven percent had actually made a purchase using this method in the past year.
• With public interest in purchasing directly from an independent distributor (38%) exceeding those who have purchased (27%), these figures suggest there is an opportunity for growth.

Benefits Are

• It is a good way to meet and socialize with people
• Offers flexible work schedules
• A good way to earn extra income
• A good way to own a business with little money to start
• Your earnings are in proportion to your efforts

Some Advantages from Buying from Direct Salespeople Are:

• A direct salesperson can meet with you at your convenience
• They can deliver products to you or set-up auto ship
• You easily control the purchase of your product and can cancel at any time
• Direct Salespeople are extremely knowledgeable about their product (remember the old time sales folks that wanted to help you find what you wanted and needed!)

What a Direct Sales Distributor Should Do for You

• Tell you who they are, why they are approaching you and what products they are selling
• Explain how to return a product or cancel an order
• Respect your privacy by calling at times that best suit your schedule
• Respect your right to end a sales call

If the sales person is not willing to do these things for you start wondering about the legitimacy of the company. Questions like these will also help if you are looking for a MLM company to start your own business.

Buyers Beware!

If your gut is telling you something is wrong don’t proceed with a purchase or company. If however, you have located a good direct sales person, you will enjoy your product an/or the opportunity. Many times purchasing products through direct sales allows you to buy some of the best products on the market.