Your Blog Can Be a Central HubToday With Web 2.0

Marketers have discovered the power using these tools for advertising and passing on information by article writing. There can also be interaction allowing someone to comment on a article.

Every small business on the internet needs a hub

When you are a small business you want folks to go to a central location where most of your information is. This is the primary place for your articles and maybe some monetization. This is where folks can sign up to receive information you disseminate on a regular basis, building your list.

Although there are many different uses today

The primary use is still to promote changes on a website. This tells the website's readers when changes are made to, or new pages are added to the website. You can also post time sensitive information so your readers will see it and not miss an event or opportunity.

Marketers are now omitting the website and just using blogs

They offer an easier way for marketers to publish their articles and have a central hub on the internet. There can be an array of other sources pointing to this on central location on the internet that comes to be identified as you. It is part of your branding.

They can allow interaction between you and the reader. The reader can leave comments and others can follow giving different perspectives about what you have written. This can be powerful.

You can link to your Facebook account, twitter account or to a Squidoo lens. This allows many of the same benefits for applying attraction marketing as a website.

Many folks feel much more comfortable with something a little more simple when first starting out. A website can be overwhelming and less forgiving.